One of the reasons that guests make a decision to return to your church within the first 7 minutes of their first visit is because they are unconsciously asking the same question all of us instinctively ask ourselves when we find ourselves in a  new environment: "Is there anybody here who's like me?" As Rick Warren says, "You don't attract who you want, you attract who you are".

Learning to leverage "The Affinity Factor" can unlock whole new opportunities to connect guests to your church.