Everybody needs a Sherpa when we enter the unfamiliar. It is extremely valuable to know what to expect when you step into something new. Here are a few simple steps you can take to ensure your guests know what to expect.

Your guests are experiencing your church like a lazy river — not like a backyard pool. And believe it or not, the difference will make or break their experience.

I’ve re-examined my “default” language time and time again and consistently found phrases and words that I use “because I always have” — instead of “because they WORK.”

Let’s replace ineffective jargon with compelling messages that effectively drive our target audience toward meaningful action 👍

Over the last year, I have discovered a new hack for making sure no one visiting our church gets forgotten. Whether they are first time guests, just made a decision for Christ, just checked in the kids for the first time or gotten baptized, I can count on this one hack to connect with them all.

This is THE most important message I could have posted this year. In this this short 6-minute video, I share 4 reasons why churches in our culture need a church-wide strategy for connecting guests. I guarantee that some of these you have not considered and your leadership hasn't either.

Your Yelp app is pointing to a new reality in how guests at your church make decisions about where they are willing to spend their time and why. So here's what I'm learning about promoting our assimilation environments…

Have you ever taken a "free" vacation to a time share resort? You go because you feel the need for a break, have the need for a deal, and are willing to pay the price which is sitting through a presentation and a pitch for a few hours-one that could result in your buying-in to the "resort lifestyle". If you are like me, you have been willing to pay that price as long as they a willing to hear a "No" at they end of it. 

Despite our aversion to this experience, this is unintentionally how we treat guests when they want to become part of our church.